If you’ve ever heard any of the team speak at a networking event, or attended any of our workshops you will have heard us talk about the Benefits of Podcasting.
- Podcasting is still seen as a growing medium in the UK, so being a part of it makes you seem ahead of your competition
- You can reaffirm yourself as an expert in your field.
- Establishing a relationship with your audience - some of whom will become clients - means that you are trusted by them, even before you meet face to face.
Add to those examples the fact that podcasting is so mobile, it’s an intimate transaction between you and the listener (podcast listening isn’t a group activity), and you can portray both your personality and your professionalism in one swift blow.
The other side of professional podcasting that we’re quite vocal about is this:
If you’re a law firm, you should have a podcast.
The benefits are clear, and many of them are listed above, but consider this; you have knowledge. A specialist knowledge that others would like access to. What is wrong with giving them some of your knowledge, whilst also - subtly, of course - giving a strong display of the expertise of your firm?
It’s at this point that a lot of people will say “Now wait a minute. We all studied for many years and have worked our way up through our company. Why should I just give away all of this knowledge for free?”
No-one is saying that you should.
What we’re proposing is a podcast where you give some value by delivering some legal advice that, if we were so inclined, we could find on a website (maybe the website of your competitor?) but which is also delivered with your attractive personality.
Let’s say that you are a Family Law firm.
Where is the harm in doing a podcast episode, explaining what Power of Attorney is? 15-20 minutes from two of the firm’s partners where they give a broad overview of POA; it’s powers, it’s pitfalls and how it works in practise.
- It gives value, because the listener comes away with genuine knowledge that they can use in their own lives
- Using the right people from the firm, you indirectly show how approachable, accessible and friendly you are.
- You begin to create a relationship with that listener. From hearing your firm dispense this valuable information in a friendly manner, you begin to build trust.
Trust means an awful lot.
We have spent, collectively, well over 30 years in the broadcasting industry and trust is key in building an audience on the radio.
As producers, we encouraged our presenters to be genuine, be honest with the listeners.
As presenters, we realised that by showing a little of our true selves on the air, we connected with the listeners in a lasting way.
Of course, we also had to be professional, courteous and articulate - but the trust aspect of it all, that is what brought in the big audiences.
Think back to when you were younger - was there a Breakfast Show presenter that you used to listen to?
Depending on your age it could be Tony Blackburn, Noel Edmonds, Les Ross, Chris Tarrant, Steve Penk, Billy Butler, Chris Evans, Ed James, Terry Wogan, Johnny Vaughan, Simon Mayo, Mike Toolan, Tony Snell - even John Humphreys.
These were the voices that many people would wake up to. They were our friends.
If we had met them in the street we would have felt that we could say ‘Hello’ to them or go up to them and start talking. Of course, they wouldn’t have the faintest idea who we were - but we knew them. Or certainly felt like we did.
You can have a small amount of that, by doing a podcast.
You are putting yourself into someone’s life, even for a short time, and beginning to form a relationship with them.
Think of how that changes the way people see you and your business.
We can help that happen. We can bring about that bond, that trust, that intimate relationship with your listeners.
Get in touch here and let’s start you on your podcast journey.
Stop procrastinating. Start podcasting.