We just want to take a second and talk about the past.
In particular, the past episodes of your podcast.
Hopefully, if you're a podcaster already, you will have quite the catalogue of episodes.
To be clear, anything over 5 we class as a 'catalogue'. Obviously, we're not talking about the Grattans catalogue that your Mum had when you were younger; we're referring to a back catalogue of content that you have created.
Anyway - many episodes in this back catalogue are quite sad.
Why? Because they're feeling unloved, that's why.
Too many times you become fixated on what's right in front of you; in podcasting terms that is your latest episode.
That means that when you're marketing your podcast, all you're talking about is the latest episode.
"Latest episode out now! Download it here!!!!!!"
Quick note - if you're using this many exclamation marks unironically in your social media posts, please stop...
The thing is, your past episodes need to feel the love too.
They're like your children; just because you've got a new baby, it doesn't mean that your older kids don't still need some attention.
Of course, if you have content which is any way time-specific then none of this applies - but so many podcasts aren't time specific. The content, guests and topics covered are incredibly universal - so what's wrong with talking about them months after they've come out?
Stop thinking like a podcast creator - and start thinking like a listener. They've not necessarily been with you since the very beginning of your podcast, so some episodes may have slipped past them.
Why not let them know about the great episodes they've missed, through the medium of your social media posts?
The other thing you can do is keep an eye on the news too.
Even if you're not doing a topical, current affairs or news-based podcast there could well be people, stories, issues or debates that are ongoing, or trending, which tie-in in some way with an episode of your podcast.
Don't miss that opportunity - tell people about it! All the while, of course, making sure that it's as easy as possible for people to listen to said episode. Don't bury it on some website, or just give me instructions on how to find it on Spotify - no more than two clicks, remember?
Now, that's not to say that you should ignore your latest episode - absolutely not - but just keep one eye on what's gone before, and how it could be linked to what's going on today.
Almost every episode that you've ever released will be of interest to a whole new audience - so why not give the archive a bit of love this week and tell everyone about it, as well as shouting about your current episode?