Like most of my colleagues, I tend to roll my eyes or put my head in my hands whenever I see a President Trump interview trending.
"What has he said this time?" is our general thought.
However, I thought that it was worth dissecting a President Trump interview, and seeing just how he performs in an interview.
I'd love to know your thoughts too. You can leave a comment at the bottom of this page.
As always, it's worth pointing out that this post is in no way politically motivated; I'm just using this interview to illustrate ways to give, and conduct, a good interview to the press.
In case you haven't seen it, here is the full interview President Trump gave to Axios on HBO Poliiticial Correspondent, Jonathan Swan
If I was to go into detail about the mistakes that President Trump made in this interview then this post would be ten times longer than it is (at least!), but I just wanted to highlight a couple of things that he does - and Jonathan too - that can be seen as learning opportunities.
Let's start with Jonathan. He does exactly the right thing as an interviewer. He is respectful, but firm. He is challenging, but gives the interviewee space to explain themselves.
Where most of us would have gotten too exasperated, frustrated and even angry with President Trump, he maintains a relatively even tone throughout.
This achieves a number of things. First of all, you can't have the accusation 'Oh, he's so confrontational' thrown back at him - because he wasn't. Yes, he was challenging, yes he was firm - as I've said - but I saw nothing that made me think that he was too confrontational or bombastic.
Second of all, remaining calm helps you to look professional and in control of the interview. That is something that can infuriate some difficult interviewees.
In a lot of ways, President Trump is not an easy interview.
He doesn't like be challenged, he doesn't like being confronted, he doesn't like the possibility that he's done something wrong or performed poorly. So, every time Jonathan goes near a subject that could be seen in that way - President Trump bristles.
Now, I will say this for President Trump - he always answers. You might not like what he's saying, and he might not be telling the full truth, but he always gives an answer.
I realise that it isn't the most glowing positive, but I wanted to make sure that I was saying something positive, rather than just criticising him.
My biggest problem with President Trump in this interview - and plenty of others that I've watched - is that he commits the biggest sin you can when giving a press interview.
He doesn't tell the truth.
Now, I don't know if he's doing that to intentionally mislead, or whether he has been given bad information by his staff - but there are a couple of times, most noticeably with the COVID-19 figures, that he says how well the US is doing, only to be corrected by the interviewer who uses the figures that President Trump has to challenge his response.
The thing that I tell all of my clients is this - never, Ever, EVER lie in an interview. Always tell the truth.
Just like in life, if you lie - you WILL be found out, and then everything becomes so much more awkward because you've not only got to answer the original question in a truthful manner - but you could also be challenged as to why you WEREN'T truthful in the first place.
In a lot of ways, President Trump is an unique individual. There has never been a US President like him. There has never been a politician like him and, as the journalists of the world are finding out, there has never been a high profile interviewee like him.
His big positive is this - as a communicator, President Trump isn't bad. He speaks directly to his core audience; using terms that they can relate to and understand.
Yes, he offends millions of people. Yes, he angers and exasperates the media.
But his core audience of voters love him. He knows this, so continues to give interviews, deliver press briefings and speak at rallies in this way.
You have to hand it to him, he gives his target audience what they want. And then some.
It's also entirely possible that his core audience won't really see anything wrong in how he performed in this interview.
So - is it possible to do a straightfoward, honest interview with President Trump?
Probably not.
If you're seen as against him, he won't relax and let down his guard and if you're seen as a supporter in the media, you won't challenge him on some of the aspects that he refuses to acknowledge.
However, my advice remains the same. As good a communicator as he is - don't be like Trump.