The One Thing To Bear In Mind When Marketing Your Podcast


We do a lot here at MonkeyPants Productions - including podcast production.

However, at the moment, we don't offer the option to market your podcast too.

Couple of reasons for that - first of all, we just don't have the manpower to commit to working on marketing. Second of all I think, certainly in the beginning, that it's beneficial for the client to do their own marketing.

The only problem with this, of course, is that people can get it wrong.

So - I thought that I would write this piece to help out anyone that is currently starting their podcast, or thinking of starting a podcast.

After 30 years in the radio industry I've picked up a couple of things about promoting your show/station - and a lot of the same principles apply to podcasts.

No -I'm not saying that you should give away a car or a foreign holiday to get people to listen to your podcast (but, if you can - you should!), I'm saying that you need to think about the people you're engaging with.

Too often, I've seen people post about how fantastic their podcast is, what a great guest they have on the next episode, and how we should all listen - but not give us the chance! True, the post might tell us that the podcast can be found on iTunes, but nothing more than that.

This just isn't enough.

In this current climate of on-demand, instant entertainment and gratification it's not enough to tell us where to look - you have to lead us there too.

So, if you're posting about your great podcast, and how we should all listen to it - make sure you post a link too. In fact, I'd go so far as to say that you should never post about your podcast without including a link of some kind.

Whether it's the link to the episode itself (which is preferable) you should at least be posting a link to iTunes, Stitcher or Spotify.

For the truly lazy consumer, though, the links to the place where we can find your podcast just isn't enough. The link to the audio itself is the best bet. That way - they click and start listening.

As well as including the link - here's a bonus bit of podcast marketing advice. With your post - make the text appealing too. Don't just say 'here's my podcast - listen to it'. Think about why we should listen to it - what reason can you give us to click that link? Tease us, bring us in.

If all this podcasting nonsense is confusing, get hold of our Essential Podcast Checklist here

Or you can get in touch with us to talk more about how we can help you with podcast production here

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